This year, my New Year's resolution was simply to be more social because I have been very neglectful of my friends, family and industry peers. To that end, I have signed up for a number of groups on Meetup and actually attending meetups for groups I had already signed up for. One of the new meetup I joined is a monthly meetup is Brisbane iOS/Android App Marketing Meetup that aims to teach members about how to market apps. The meetup itself is new and had its first ever meeting last Wednesday.

We had two guest speakers for the first meeting and we also got a presentation from a member. It was all very instructive. For example, it never occurred to me that Facebook Ads might be the most cost effective due to how well you could customise it. Also, hearing things from the point of the view of the marketers explained a number of things I had been observing regarding online ads. I got some good tips that slotted in well with what I was already learning from studying up on SEO marketing. But I'll talk about SEO marketing on a separate post.

I would say that my apps are still a bit off before it is worth me running a paid campaign for them. But hopefully, by the time I do. I will be able to run a good targeted campaign that offers a good return on investment.