Team Josari took advantage of the River City Labs open day to work from RCL last Friday. Naturally, that meant we ended the day taking in some pitches while eating chips! Okay, the rest of the team was drinking. But I, of course, don’t drink anything harder than coffee and even that is usually drowned in milk and sugar! But I digress.

I am not going to go pitch by pitch. But I am going to highlight two pitches. Firstly, it was great to hear once more from Anne-Marie Walton of Kids Wantu. She’s in the middle of a crowdfunding campaign. I have already pledged, which acts as a pre-order for her family activity app Kids Wantu.

I cannot wait to get the app, so I can use it to do activities with my niece and nephew. My niece is 4 and spends at least 3 days with me. But at the moment she spends way too much time watching movies and tablets when she’s over. My nephew is under 2, and it would be great to be able to be prepared to entertain him as he grows older!

The other pitch I wanted to highlight was from Joshua Savage about his two cannabis-related businesses. I have noticed an absolute explosion of cannabis-related startups. I like Joshua’s approach to the explosion because he’s on the support side. His two companies are helping growers and consumers, grow and consume good quality cannabis. I think that’s a smart approach. His two businesses are 1) Australia Cannabis, and 2) Disruptive Industries.

Finally, there was a pitch on the night that was for a consumer-facing app. The pitch made me realise that we need to stop thinking of users as the product. We live in a post-Cambridge Analytica world that’s already drowning in data. I don’t believe this is an environment into which we should be launching another app that tries to make money by monetising user data.

Especially as there are movements afoot to force companies to share the revenue generated by selling user data with said users, I don’t think selling data is a viable business model for new ventures. For long term success, I think it’s time we moved beyond treating our user as the product. Maybe I am wrong in this. Only time will tell!