I finished this book in March, but life kept me busy, and I didn’t have a chance to sit down and reflect on it. I enjoyed the book very much. It certainly helped me understand why some of the people around me work the way they do. I especially liked how the book took the time to highlight the negative side of snap judgements, but also advocated for deciding on the spot when appropriate. The big message for entrepreneurs from the book, I think, is the caution around market research, customer profiling or even getting feedback. Because the book makes it very clear how hard it can be to get people to explain why they think the things they do.

There are also lessons to be gleaned from the book when judging pitches or business concepts. Blink can help with bullshit detection because if you stop to think, a charismatic person can convince you to go against your instincts. In fact, the book I am listing to currently through Audible is Bad Blood. I cannot help thinking that a lot of Bad Blood happened because people simply refused to listen to their instincts. But that’s for the next post!