Dr Sharmin (Tinni) Choudhury

The repository of all things resulting from my past, present and future

Dr Sharmin (Tinni) Choudhury is currently an entrepreneur and consultant CTO. Formerly, she was a researcher on topics include data management, knowledge management, ontology-based technology, smart wearable research and visual analytics.

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Social Media Marketing: Planoly

May 31, 2017 by Tinni Choudhury in branding, business

It's almost time for next month's meetup of the Brisbane iOS/Android App Marketing group. So I am still in time with my thoughts on this month's meetup! I presented my Tea Tracker to the group this month and the chief discussion was about how to hire the right developer. But I was more interested in the secondary presentation of the Instagram social media marketing support tool: Planoly.

Briefly, Planoly allows you to plan out your Instagram posts for days and weeks in advance. So that every day, you can post something on your Instagram feed without having to do daily work. Planoly's UI makes it easy to layout images, allowing users to ensure they get enough visual variety in their feeds. Not to mention, make sure that their feeds are full of interesting and relevant images.

To help with the actual image content, Planoly also pulls in public Instagram feeds. Allowing users to easily repost other's people's photos. This latter part is allowed under Instagram's terms and conditions, but there are many who would consider this morally dubious. Especially since proper photo credit is not automatically affixed, but instead left to the Planoly user.  Personally, I would always attribute properly just to avoid any potential backlash from angry content creators.

Social media marketing is new territory for me. As such, I am woefully unaware of the tools and support that's out there for building your brand through social networking. I'll definietly checkout other tools that are available, not to mention, use Planoly to market the Tea Tracker when I am ready!

May 31, 2017 /Tinni Choudhury
marketing, information
branding, business
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